Hacienda Santa Cruz

Hernán Cortés, the Spanish Conquistador, after subjugating the Aztecs was told about a great island filled with gold and pearls of wonderful size and color. Determined to find the source of such impressive riches and to claim the fabled island of pearls for the Spanish crown Cortés sent various expeditions. On one of these Cortés himself set forth and landed on May 3rd 1535 on what was thought to be an island. In commemoration of his landing he placed three crosses on the land he baptized as Santa Cruz. Stone replicas of these crosses still remain only steps from the site where Hacienda Santa Cruz now stands. Part of the land known as Santa Cruz by the early explorers would later be named Las Cruces. Although Cortés found pearls of astonishing beauty he found no gold. .

The harsh desert environment and lack of water made it difficult for the Spaniards to survive. Cortés abandoned his venture and lost all he had invested. Down the centuries the shores of Las Cruces and the islands of Cerralvo and Espirito Santo were renowned for their fabulous pearls but a decline in the pearl oyster started as early as 1900 and by 1929 the pearl diving industry of Baja belonged to the past. It was another pioneer however, Abelardo L. Rodriguez Montijo, who unlike Cortés, realized that the Baja California Peninsula had much more to offer than pearls and barren land to its visitors.

Abelardo L. Rodriguez Montijo

Lucille Bremer

Standing where Cortés once stood more than 400 years earlier Abelardo Rodriguez watched the rising sun cast its array of magnificent color on the tranquil sea. He saw the remains of 2 thatched huts, water wells and aqueducts that once irrigated tropical orchards and native palms. He realized then, that although depleted of pearls, Las Cruces could still provide treasure. He believed that the enchantment of over ten thousand acres with more that seven miles of private sea coast would be gratifying to those who must face maddening crowds and churn through congested traffic. In 1948 he and his beautiful bride, Lucille Bremer decided to turn Las Cruces into a small luxury resort.

This was the birth of tourism in the State of Baja California Sur. The success of Las Cruces prompted Abelardo (Rod) to build other world class resorts in Baja. Hotel Palmilla which opened in 1957 is still thought of as the shining star of Los Cabos (now The One and Only Palmilla) as well as Hotel Hacienda in Cabo San Lucas. His resorts gained notoriety and were visited by many celebrities including princes, presidents, dignitaries and stars and simply by people whose wish it was to experience the adventure of a land that until then had been inaccessible to most.

Las Cruces, however, was the place Abelardo and his family always called home. Here he built his home as well as others for his dear friends and partners Robert Fisher, Desi Arnaz, Bing Crosby, Charles Jones and Roger Bacon. Casa Fisher, now called Hacienda Santa Cruz, after decades of providing enjoyment to the Fisher family, was eventually sold and fell into disrepair but was recovered and has recently been restored to its former grandeur by the Rodriguez family who now offers it to discriminating guests who wish to experience the natural beauty, wonder and romance of Baja.

Local Landmark

Although Mr. Rodriguez’s accomplishments have been many and his pioneering vision unquestioned, his children believe his greatest gift is the way he has treated the land he loves so dearly. His creations enhanced, never harmed the earth he touched and made it possible for so many to discover the beauty of Baja California Sur.

The Rodriguez Family now invites you to go back in time and enter the world of enchantment and natural paradise of Hacienda Santa Cruz de Las Cruces.